Posted: 2011-02-07

Instead of another article on new briefs we thought it would be great to re-visit a client that we have worked with for years. The reason why we have focused on this client is to illustrate that the direction and strategy of your design work is just as important as the creativity yes we are sure you know all this but how do you monitor its effectiveness?

Snugpak are proud to be one of the last manufacturers of quality sleeping bags and insulated clothing not only in the UK but across Europe. They are very proactive in promoting themselves and embrace new technologies. Facebook and twitter feature highly alongside website optimisation in their marketing plans. Without disclosing top secret info (if we did they would have to kill us) this client has a fantastic hit and conversion rate. Every part of their marketing is considered and their website has had fantastic longevity within its marketing place competing against companies such as the north face. Visit their range of products at

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