As many of our clients know Sue, our Creative Director is super keen on all things to do with animal welfare and Born Free is a charity close to her heart. Although this is not one of our show-reels, she was keen for us to promote this animation to inform people about animals and tourism and to make sure you do your homework before visiting various countries. The absolute betrayal of these animals by their keepers (particularly in South Africa) is appalling and Born Free have done an amazing job with this beautiful piece of creativity - a credit to them and their agency.