As a business, spending time developing a social media profile might sound paradoxical. The truth is that our economy is social now, so whether your business is B2B or B2C, a social media profile can help you reach out to other businesses, consumers, and past customers or clients. Not convinced? Here are just four of the biggest advantages of using social media for your business:
- Social media has a plethora of branding opportunities. One of the best reasons to be on social media is to increase your brand recognition. As you gather more followers, likes, or friends, you become more valuable and therefore more able to build your brand and establish your brand’s unique voice and personality in the industry. This is why social media is ideal for both B2B and B2C businesses—it is a great venue for establishing your brand. Not convinced? Take a look at this infographic Real Business Rescue produced showcasing ‘How B2B Business are Tackling Social Media in 2015’
- You can learn about your audience by analyzing your following. Once you have developed a following, you have the opportunity to learn a lot about the people that have already expressed interest in your brand. Facebook, Twitter, Tumblr, Instagram, and YouTube all provide brands with tools so that they can see a breakdown of ages, gender, language, ethnicity, etc. about the profiles that follow that business’s account. You can then use this information to tailor your posts and all of your marketing campaigns to that audience.
- Social media has better targeting tools. Almost every form of social media now has great tools for placing ads and messages from your company in the streams or newsfeeds of people who, according to their demographics, would be interested in what you have to sell or offer. Just about no other venue gathers as much information about its users, and therefore there are very few other places where you can as effectively target your ideal audience.
- Having a social media presence can boost SEO and other marketing efforts. Besides legitimizing your business and offering you another slot in relevant search results, having a social media profile is a great way to boost search engine optimization and other marketing efforts. Your social media page can be a great landing page for advertisements, and content marketing, distributed through your social media accounts gives you a much louder voice.
For more information about how social media can improve your business, contact us today!