JBC Industrial Services

JBC Ltd has long been a market leader in steam, combustion and mechanical services, providing essential maintenance for industrial steam and hot water boilers across some of the UK’s largest organisations. JBC first approached us with ambitions to rebrand their company as their business was evolving, adding new services, further improving efficiency and performance for their clients. JBC felt their existing brand no longer represented the company they wanted to be, the new look also needed to stand out from the competition.

Since the brand update, our collaboration has seen us develop a new digital platform that clearly communicates their services, while bringing greater focus to the new CODE offering, sustainability, health & safety and industries. Alongside the website, we’ve also created a range of supporting materials, including new service brochures and vehicle liveries, helping to carry the refreshed brand consistently across every area of the business.

With a full rebrand, every medium and platform needs to be considered. How will the new logo work across all marketing materials? Will the new colours stand out on brochures, vans and digital platforms? Most importantly, does the new brand differentiate them from their competitors?

There’s always so much to consider, and the way we overcame this was through dedicated research and by getting to know why JBC actually felt like they needed to rebrand their look.. This allowed us to create a brand that genuinely reflects who they are, while giving them a strong and recognisable identity within their industry.

From videos and brochures to websites and everything in between, we’ve created a consistent image that not only represents their business, but helps build long-term brand equity and recognition.

Here’s a message from Leanne, at JBC

We tasked Prime Creative with rebranding JBC and developing a new brand that reflects our evolving direction and ethos.

Over these past few years, Prime Creative has worked closely with JBC to transform every touchpoint of our business. We have thoroughly enjoyed working with the team; their creativity, expertise, and knowledge have made the process seamless.