New eco - labelling being trialled by some retailers
The labelling helps consumers see the impact the product has had on the environment. The traffic light system works similarly to existing food labelling methods and runs from green through amber to red. In addition, products will have a letter from ‘A’ for good through to ‘G’ for high impact on the environment.
The processes that used to evaluate the rating are arming, processing, packaging and transport.
It will be interesting to see what impact this has on the choices consumers make.