We are full service and are good at it
We have a happy, open plan studio where great design is created from a combination of intoxicating ideas and unique individuals. We live, eat and breath design, and we're good at it, cooking up amazing concepts that scream at you to stop and think.
Amazing design happens when a great creative team understands your needs and transforms them into a commercial communication tool. We work with you to gain knowledge and understanding of your business so we can become an extension of your team and partner you on your marketing journey.
Our design capabilities are utilised in many ways including; logo design, corporate literature, company collateral, web site design, brand management, print, exhibitions, advertising, direct mail, point of sale, packaging. We are experienced in it all because after all we have been doing it for a while.
Here at Prime we realise that company collateral is extremely important in any business’ communication plan. Your collateral could simply be sales brochures and a web site. Alternatively your business may require more, we strive to do everything you will need to support your skill set, ethos and success. Prime Creative work with many clients on their tenders and PQQ (Pre Qualification Questionnaire’s), on screen presentation tools, product prototypes and much more to ensure your business is at the very top of its game.
Corporate branding goes beyond your logo and company colours, it’s about how you are seen, received and perceived. When we create brand guidelines we cover every aspect of your brand, and package it all up in a sexy little brand book, allowing any employee to pick it up and use your brand effectively. Ensuring the representation of your brand is consistent in both tone and image whatever the medium.
The guidelines include information from typeface, logo size and positioning, print and web colours, stationery formatting, promotional gifts, van livery, staff uniforms and much more
For those who have a logo that already do the job, we build guidelines around it. Developing anything and everything your business would need.
As with every aspect of modern businesses – it is not hard to see how much technology has come on in the last ten years, everything is faster, slicker, crisper and available. The way the web works is constantly changing. Businesses are getting smarter with the way they are using technology and how they are reaching out to their intended audiences. On the front line of these exciting changes, Prime can offer you interesting and advanced new ways to bring your company’s technology bang up to speed with the current pace of your industry. We can create anything from apple and android apps for mobile phones / ipad’s and tablets, video snippets, blogs, augmented reality to highly advanced interactive tools and websites.
Your brochure says a lot about you, your business personality and your services or products. All of this has to be packaged in a format that your target market relates to. It has to showcase your brand effectively and with style.
A clever combination of design, imagery and words creates a professional first impression and most importantly creates an impression that lasts. Prime Creative understands what stops your corporate brochure from sitting at the bottom of the pile, what makes it exciting, informative and eye catching, and how to make it a tool for your business.
Everything from the opening statement to the finish of the print makes a difference, all the small elements should come together to create something powerful. Detail is everything.
Our expertise in exhibitions is immense, from a small but effective banner for the corner of a conference hall to a full space only design and build exhibition project; we apply ourselves to each project with the same quality, enthusiasm and expectations every time.
Creating brilliant concept and design is just the start. We arrange everything your exhibition needs from telemarketing to create a solid invite list, to branding the coffee cups for the stand. Organising how you will collate visitor information on the stand, designing bespoke games and competitions if required and creating formal/casual meeting rooms for stand where serious business needs to take place - we’ve got it covered.
Our digital capabilities ensure we can create AV presentations, touch screens, digital education areas and much more.
We know that its not over when you leave the show, follow up to exhibitions is just as important, simply asking if your visitors got all the info they need or just saying thanks for coming! All the little things make a big difference to the impact that your exhibition has, and its return.
Strategy and Planning
When we embark on creating a marketing strategy for you, we treat your business as our own; being clever with budgets as well as researching the best targets for campaigns we make sure that our plan will achieve your desired goals. If we don’t think they are achievable we tell you so before we commence any work.
We have the knowledge and experience to orchestrate multi-year strategies as well as 12-month plans; we understand that ever-changing business environments demand an acceptance that not everything can be planned to the last detail and that movement will occur. We welcome this movement and are fully equipped to handle it.
We combine expert knowledge, with gut instinct and enough common sense to continually research your market place, keeping you ahead of your competition, on trend and on target.
Brand and Logo Creation
For complete rebrands or start up businesses, we take things right back to the beginning - your logo. Logo recognition is an amazing thing that puts you at the forefront of someone’s mind; even if they have only seen your van dashing past them on the M1. We all remember the Christmas Coca Cola wagon, right?
Our great knowledge of print processes, styles and capabilities allows us to transform business cards, leaflets, brochures and many other print based marketing tools into beautifully designed, and finished impactful pieces.
As members of the BPIF we understand that working with the right print partners that take their role in our service offering as seriously as we do is essential.
We love to create wondrous print design that’s unique to your business, not just in the creation but in the finishing too. As members of the BPIF we understand that working with the right print partners that take their role in our service offering as seriously as we do is essential.
Our in house photography team has a wealth of experience with all aspects of photography. Whether we are needed to photograph you and your team, your products or your premises we offer a modern and professional service. Having this facility in house, we the designers can put their individual perspectives on the shoot, making photography perfectly match the designers ideas.
Photography can be done on site at your premises, on location or in studio – we can do whatever you need.
Events are time consuming to organize, dependent on size they can become complex with lots of hidden extras and additional requirements that were not realized at the beginning of the process. Like many of our clients, we want what we’ve paid for. We don’t want an umbrella without a handle, we want a perfect product that exceeds our very expectations. That is what we aim to deliver when we organize your event - a perfect day from the very start, from invites and customer interaction, accommodation, catering, activities, team building, entrance design to branded gifts to the satisfied goodbyes at the end – we handle it all.
On top of that, we understand the stress of a deadline, and we pride ourselves on never missing them. Ever.
Content Management Systems
Prime offer a Content Management System to clients (CMS). Which can create, manage, store and deploy content of your business to your bespoke web pages, intranet and any other digital projects. Content can include everything from text and embedded graphics, to photos, videos, augmented reality, audio and resources. Prime also gives you full access to the CMS, meaning you can tweak and develop content as your business changes, putting you in the driving seat and allowing your digital projects to have longevity and flexibility.
Here at Prime we appreciate that more traditional ways of marketing are also just as useful and effective. Tried and tested for many years direct mailers are a key way to ensure your business and your message get to your potential audience, right there on their doormat in the morning! Whether mailing a sales flyer, or a leaflet to inform potential customers, to small towns or regional mass - we can help you design and print a great mailer with you to really capture the essence of your business, and what you are aiming to do.
Packaging design and print
Great packaging design needs a clever combination of knowledge of the marketplace, functionality and a huge dose of vision; only then can something be created that will jump off the shelves. In a consumer arena, more often than not, your packaging is what speaks for your business, constantly out there, on shelves, billboards and in shopping bags.
We all remember the iconic packaging through our lifetimes, ‘love it or hate it’ Marmite jars, the sought after Tiffany blue boxes and the age-old Nivea tin. When packaging is good, it sticks in the mind.
Point of Sale
Point of sale can mean lots of things to different industries. We make it our job to know what sells and where. Through market research and analysis of buying patterns, we know our decisions are right on the money.
Grabbing the attention of buyers, right at the last minute, just when they thought they’d finished their shopping, is a skill. Their attention must be captured and their minds intrigued by your offering.
A teeny box for your products to sit in or a wonderful display unit with sparkling lights can be just what’s needed to make someone pick your product up, once it’s in their hands you’re half way there!
Prime can handle all Public Relations from your general press meetings and new product launches, to complete corporate public relation campaigns, Prime will always ensure your main objectives are realised and executed to the very end, our attention to detail is paramount. We work with editors to provide the right kind of editorial that would be relevant to up and coming features. We have travelled far and wide across the globe for clients PR and launches, so we have picked up a lot of different styles – ensuring we keep a fresh approach on every job.
Our team loves great words that are united in a brilliant order to convey an abundance of information. Whether you need your words to excite, invite, exhilarate, inform and communicate we let our imaginations run wild to create copy that works hard.
We know the importance of writing copy to convey your brand tone and communicate with your customers in a way they are familiar with.
Our extensive understanding of digital environments enables us to write copy that performs well in this arena.
Adverts need catchy strap lines that jump off the page, direct mail needs immediate calls to actions, exhibitions need just enough patter to get people on the stand, radio needs quick messages uniting emotion and logic; social networking needs to engage and interest audiences in as few a words as possible; we get it… it’s what we do well.
Advertising does not just sell but informs and prompts customers to the choice and a variety available. Advertising is not appropriate for everyone but if after a discussion, we decide it is a suitable method of communication we have the ability and experience to successfully orchestrate appropriate advertising campaigns.
The knowledge of how, where and why to advertise is a wonderful tool that opens up many avenues to engage with your audience. Here at Prime we have worked in many areas, glossy industry mags, newspapers, bus backs, outdoor advertising, television, radio and online. Wherever your message goes out, we will make you stand out.
We know when different ads are needed and exactly what to shout about, whether you need a sleek concept based ad or informative insight into your products or services; we hit the nail on the head first time. We do it effortlessly…because after all, the origination of advertising is, “advetere” – which simply means to “turn the mind towards”.
Here at prime we pride ourselves in being at the front of your business with you, we aim to help you spread the word and publicise any information you need to help your business grow – using an online platform to do this either through your web site and blog or online forums, industry relevant websites, social media, news archives is an ideal way to reach millions,